Among Native Shoes key ingredients of innovation, sustainability, lightness, is originality. Shoes play an important role in showcasing a child’s unique style, and deserve a place in the school photo. Our objective was to bring child-like energy and movement to a typically still image, while creating cohesive visuals to match the campaign photography.

Through three branching campaign ads, incorporating fast-paced graphics animation and a constant forward motion in the actions and editing, we made it clear there’s a shoe to match every original style.