Approached early on in the project, we acted as a Creative Partner in brainstorming not just the video assets, but the overall feel and goals of the campaign. A new perspective was an idea that carried through our choices across the board, and reflected in the pieces we would create.

Beginning and completing the campaign in 3 weeks was an undertaking in itself, and it shifted forms as we progressed throughout, but the core remained true as we documented a family along their micro-adventures. Using Fisheye lenses, 360 Cameras, and GoPro FPV, we incorporated alternate perspectives not just into the messaging, but the visual forms themselves.